Client: TriMom.ca

Project: Open House Invitation.

Target Audience: Current and future clients.

Concept: Celebration and marketing of TriMom's first year in business.

Design Issues: Post card format chosen by client.

Design Process: Considered the format chosen by the client and themed the invitation as a post card.

Outcome: Over fourty people dropped in and multiple classes sold out for Fall 2014.


Client: Bride and Groom

Project: Save The Date Wedding Invitation.

Target Audience: Out-of-town guests.

Concept: Early announcement to allow out-of-town guests
to prepare for travel to Canada.

Design Issues: Out-of-town guests remembering the date.

Design Process: Researched costs and restrictions of postage. Collaborated with
client on paper choice and colours. Wedding month October was incorporated into the design to mark the days leading up to the wedding day. Added a thin magnet to the back of the announcement for display on the fridge, as a daily reminder to guests.

Outcome: The clients were very happy and guests had ample time to prepare.