Client: Peton a division of Pet Valu Inc.
Project: In-store Focus Magazine.
Target Audience: Pet Valu franchisees and staff.
Concept: Introduce and educate franchisees on product offerings. Cultivate
a relationship of goodwill between head office and franchisees.
Design Issues: Capture franchisees attention and interests.
Design Process: Collaborate with marketing communication department
on magazine theme and content. Arrange, obtain photos and photograph
products featured in the magazine.
Outcome: Franchisees enjoyed the magazine, participating through
comments and photo submissions of their stores.