Focus Magazine

Client: Peton a division of Pet Valu Inc.

Project: In-store Focus Magazine.

Target Audience: Pet Valu franchisees and staff.

Concept: Introduce and educate franchisees on product offerings. Cultivate
a relationship of goodwill between head office and franchisees.

Design Issues: Capture franchisees attention and interests.

Design Process: Collaborate with marketing communication department
on magazine theme and content. Arrange, obtain photos and photograph
products featured in the magazine.

Outcome: Franchisees enjoyed the magazine, participating through
comments and photo submissions of their stores.