Pet Valu Annual Report 2001

Annual Report

Client: Pet Valu Inc.

Project: Pet Valu Inc. Annual Report 2001.

Target Audience: Shareholders and Investors.

Concept: Themed report celebrating the 25th Anniversary, the company’s new motto “Your Neighbourhood Store With Superstore Prices” and the strength of family.

Design Issues: Lack of photographs for use in report.

Design Process: Collaborated in confidence with the CFO, accounting and legal departments. Obtained, colour corrected and arranged and shot photos using
a Canon digital camera.

Outcome: Saved valuable company dollars by producing Annual Report in-house.